> REFERENCE trademark > Presentation

BEAUTE CLUB INTERNATIONAL started its activity in 1982 with the distribution of professional cosmetic products to beauty salons in France.

As early as 1985, the company positions itself as an innovator in nature-based products with active agents, thanks to the expertise in phytotherapy and aromatherapy developed by Marie-Pierre Godeux and her team.
In 1986, the company creates its own product line "REFERENCE" and readily focuses its activity on body care, and particularly on waxing.

Panels are organized with beauticians, studies are conducted with consumers, and since 1986 the line keeps developing and enriching itself with additional products.

Beauté Club International first established its brand REFERENCE in France, then abroad in numerous countries like Great-Britain, Australia, Japan, Russia, Ukraine, the Baltic countries, Portugal, Spain, Morocco, Switzerland, Belgium, Norway, Sweden, Denmark and the Middle-East...